The topic we are choosing for the paper is going to be an analysis of how taste is used to motivate purchases. Brands are appealing to our senses all around us to encourage us to make our next purchase. Its like taste samples given out at Sams Club, companies are taking advantage of the appeal to senses to motivate buyers to purchase their products. While consumers may believe that they are making decisions to purchase items by strictly what their wants and needs, my paper will explore the ways that our senses impact our choices. Brands are also recently becoming more aware of how to market better to differently abled consumers senses as well, which greatly affects the sales of their products to the inclusive population

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