This part of your project is all going to be about Marketing! In this Business Plan step 2, you are going to put together the following: (bullets and short paragraphs are ok). 

1. Industry and Market analysis. What is going on in the industry that can help or hurt your business? What is your target market (make sure to use demographic, geographic and psychographic terms)? 

2. The 4 P’s- Product, place, price and promotion. In the promotion plan, make sure to identify the key channels that you are going to use to market to your customer. 

3. SWOT analysis for your business- Strengths, weaknesses, opportunities and threats.