At the annual strategic planning retreat, you have been tasked to identify processes and objectives related to building the organization's non-financial performance measures, such as customer satisfaction, customer retention, time to market, market presence, etc. As a company seeks to increase its future earnings through a stronger value proposition, they are counting on you to create appropriate timelines and objectives, as well as addressing conflicting objectives and other challenges. What do you report out as your plan for moving forward during the retreat?