Assume that you work in a large health care organization that offers health services to the broader community. As part of the marketing team, you have been asked to research and propose some best practices (cost, quality, and access to care) to the marketing team for marketing health care technology. They also want your well-supported thoughts on marketing in the evolving health care environment.

After considering the scenario above, start by defining health care marketing and developing an essay that details your findings on health care technology marketing best practices and the evolving health care system. Address the following:

Define health care marketing.
Describe what a marketing report is.
Describe 3–5 approaches or best practices that the health care organization would use to market and promote new technology.
Summarize your understanding of the evolving health care market.
A minimum 3 academic sources should be cited in APA from the past 5 years.

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