For intangible assets like trademarks, please explain 1) what it is, (2) how it is important and (3) how asset may be leveraged by NCAA as part of a sponsorship contract. Produce a comprehensive inventory of assets for NCAA 

1. The marking criteria that will be used to assess your performance in this task will focus on the following aspects of the asset inventory which will be equally weighted as per the marking criteria provided: 

• Comprehensiveness of asset included; 
• Innovation in the developing & identifying asset; 
• Thoroughness and Innovation in the explanation of each IP; 
• Attention to detail of assets; 
• Quality of writing, use of APA 7th citations; 
• Quality of presentation 

You are to create a list of assets that the athlete or organization possesses (i.e., their IP) that each party may want to sell (or licence) to another for monetary gain. Further, you are to explain how each asset may be leveraged by your athlete or organization as part of a sponsorship contract.