https://www.ted.com/talks/keith_kirkland_wearable_tech_that_helps_you_navigate_by_touch/transcript

2) Summarize the rhetorical situation of the TED Talk of your analysis in a short paragraph. You can use this outline as a guide: 

Name of author/communicator, something about them, the genre, and title of work; a rhetorically accurate verb (such as assert, argue, suggest, imply, claim, etc.); and a THAT clause containing the major assertion (thesis statement) of the work.

An explanation of how the author develops and/or supports the thesis, usually in chronological order.

A statement of the authors apparent purpose.

A description of the intended audience and the relationship the author establishes with the audience.

3) Then, map the communicator’s use of rhetorical strategies to build appeals and support their purpose.

You can use the following template as a guide.

Ethos

Make a claim: The speaker promotes trust through credibility, competence, caring

Provide evidence: When the communicator said

Explain reasoning: Why and how does the example support your claim?

Logos

Make a claim: The speaker promotes understanding through logical argument, citing authorities/data, thoughtful examples

Provide evidence: When the communicator said

Explain reasoning: Why and how does the example support your claim?

Pathos

Make a claim: The speaker promotes empathy through ideals, curiosity/mystery, emotions and feelings, relatable stories

Provide evidence: When the communicator said

Explain reasoning: Why and how does the example support your claim?

Post Template

Copy and paste below to start your reply.

TED Talk Title

[TED talk link]

Rhetorical situation summary

Ethos

Claim, evidence, reasoning.

Logos

Claim, evidence, reasoning.

Pathos

Claim, evidence, reasoning.