Description: Company/Industry Analysis
Students analyze a company or industry from an aspect relevant to the course, using various frameworks discussed in class and the emerging theory they researched in the first paper. Students are strongly encouraged where relevant to incorporate the use of trending technology and tools in this report. For example, students can analyze the relevant company data, use a tool to present the trends visually. Students also recommend a decision towards a strategic advantage. The topic of the report
Final Report Contents
- Introduction – What is the topic? Why is it important?
- Literature review
- Methodology – description of your approach to addressing the topic and problem
- Results – finding the patterns or trends supported by visualizations
- Conclusion – It should include lessons learned and the limitation of the paper.
- References – Not included in page count
Abstract
The automotive industry is one of the world’s fastest evolving industries; it is estimated that automakers spend over 60 billion per year on research and development (Ili et al., 2010). Furthermore, automotive manufacturers need to realize that technology and software are as important in car manufacturing as mechanics in today’s fast-paced, technology-driven society. Therefore, automakers need to transform the traditional methods to survive in this competitive market (Vinodh & Kuttalingam, 2011).
One particular automotive manufacturer, Tesla, could decrease the time it takes to get their cars to market, improve cost efficiency, build cars based on customers’ needs, improve quality, and better handle complexity by adopting the Agile methodology. By adopting the Agile methodology, Tesla can shorten development iterations, benefit from cross-functional teams and use customer feedback throughout the process to improve efficiency. This paper will analyze how Agile methodology can increase the manufacturing time in manufacturing cars at Tesla.
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