1. CASE STUDY assignments account for 20% of your overall grade average.  Do your own work, plagiarism will not be tolorated!

   Case Study 2 topic is from your textbook pages 387 – 395, CASE 6 - Starbucks Venti Social Responsibility and Brand Strategy.

   A case study gives you the opportunity to review Business Management concepts and apply them to a specific scenario. The analysis should be in summary form and in proper APA format.

   • With a minimum of 3 full pages and at least 3 academic sources, prepare a summary analysis of the assigned case study.
   • The first paragraph should identify and summarize the key point(s) or problem(s) presented in the case.
   • Then type and answer each question posed at the end of the case.
   • Describe, at minimum, five specific principles from the chapters that can be applied to the case study.  Identify each with bold font.
   • Try to relate important concepts to a personal experience. Give examples from your own experience that either reinforce or go against the class concepts.
   • How can a manager use and apply what you have learned from the case?
   • You must use at least two additional resources (your text and two others for a total of three) to support your thoughts. Be sure to properly cite your references.
   • All papers must be submitted as a document through the Case Study Drop Box. Assignments must be prepared in .doc, .docx, or .rtf format.

   APA Guidelines

   For the purpose of written case study assignments – all papers must be in proper APA format which includes at least the following:

   • A separate Title page including the Case Study number, the case title, your name, the college name, and the course name.
   • All papers must be double-spaced, with a Times New Roman, Courier New, or Arial size 12 font.
   • All paragraphs must be indented 5 spaces.
   • A separate References page listing all your sources. References must be properly formatted, double-spaced. References to websites must be hyperlinks.

   Always use the text as a reference – that is where the case study information originates. Be sure to properly cite your reference(s) within the body of the paper.

2. By submitting this paper, you agree: (1) that you are submitting your paper to be used and stored as part of the SafeAssign™ services in accordance with the ; (2) that your institution may use your paper in accordance with your institution’s policies; and (3) that your use of SafeAssign will be without recourse against Blackboard Inc. and its affiliates.

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