Case Format
1. Cover Sheet
2. Executive Summary
a. Provide a synopsis of the case analysis and findings.
3. Introduction
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Follows the Executive Summary, includes highlighting the history of Nike
and identifying the current situation the company faces with regards to the brand, their products, and consumer confidence.
4. SWOT
5. Case Analysis
a. Thorough coverage of required topics (indicated in the case questions below), including a minimum of 10 citations. You should address the topic areas and look at how these various areas have been addressed (even if challenging) by Nike.
REMEMBER – this course is about the integration of Management and Marketing! When you analyze each topic, reflect on solutions, options, successes, and failures based on the impact of both marketing and management. Don’t just take a myopic view and discuss a quick marketing or management band-aid type solution.
6. Discussion and Conclusions
a. This section will include proposed solutions(and potential problems ) for successfully guiding Nike into the next decade across business disciplines (marketing strategies, product introductions, operations, and management strategy) to maintain perceptions of innovation, simple solutions to daily problems, and a splash of incredible innovation and creativity.
7. References
a. APA format with double spacing between references.
In addition, your final project must adhere to the following guidelines:
- Ten-page minimum, double-spaced; Fifteen-page maximum (not including reference page, charts, and appendices) Arial Font (12 pt.)
- Ten unique references included in a complete bibliography in APA Format attached at the end of the paper.
- A title page with date, name and title of the case analysis.
- Page numbering must be used.
- Cites for referenced/source material is required within the case analysis. References to source material can be indicated as (Author, Year) after the quote or factual information is cited. OR if the bibliography is numbered, you may indicate the number of the cited article in parentheses, for example (2) which would reflect the second article included in the bibliography.
- All FACTUAL material and QUOTATIONS must be cited and referenced.
- Your paper must be spell checked, edited and thoroughly reviewed before you submit it for grading. As a graduate student you are expected to write in a professional manner with no grammatical or spelling errors.
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