1. Product Price –What is our cost?  What is our pricing objective? How much do we charge? 
2. Advertising and promotion – How do we package our product?  How we advertise the product – TV, radio, Internet Web Site, newspaper?  How we promote the product?  What is the theme and message in our advertisements?
3. Market entry/outlets – How we enter our market (Export, Wholly Owned, JV)?
4. Distribution – Where do we start or enter the market? How and where we move the product?  What is our delivery time?  What is our delivery cost?
5. Profitability/volume/image – Why we market? How much profit/loss/volume?

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