• PLEASE SEE ATTACHMENT .  CASE IS ABOUT THE COMPANY STRKER
• This will start at the bottom before the reference sheet as an add on to what has already been completed on the sheet.
• Discuss the competition within the industry. Who are the main players? How intense is the rivalry? How attractive is the industry? What factors are critical to competing successfully in the industry? Porter’s Model of Competition must be used in this section. 
• Discuss how the industry is changing. 
• Perform a financial analysis based on all current information available, highlighting the key profit ratios, liquidity ratios, leverage ratios, and shareholder ratios. Include in this analysis, a full comparison of these ratios for the respective companys financials to a minimum of their top three publicly traded competitors (a minimum of 3=C, 4=B, 5=A). 
• Provide your recommendations (a minimum of 10=C (70%), 14=B (80%), 18=A (90%), 22=100%.) and a plan of action.
• Develop a spreadsheet noting the connection of the recommendations to the SWOT analysis is required in this section. Automatic deduction of 25 points for failure to provide this spreadsheet.

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