Business Plans for JetBlue Airways.

 

To create a comprehensive Business Plan, you will need to provide the following information. 

A business plan is a written document prepared by the entrepreneur that describes all the relevant external and internal elements involved in starting a new venture. It addresses both short- and long-term decision making for the first three years of operation. The business plan is like a road map for the business’ development. In developing the business plan the entrepreneur can determine how much money will be needed from new and existing sources.

Please be as specific as possible but remember these are “forecasted” expectations and “best case” projections.  If you are not sure of how to answer a question, try to provide an “approximation” or a “best guess”.

 

Please also includes graphs/charts for each scenario.

 

 

Objectives -                 What do you want to achieve?  Profits, expansion, Be the Best, etc.

 

What is your timeframe for achieving these objectives? 

 

 

Mission -                     Describes present business scope and purpose.

 

                                    (Who you are, What you do, Why you are here)

 

                                    What is the name of the business?

 

 

Keys to Success -       What makes you good at what you do?

 

                                    What will you do to ensure your success?

 

Company

Ownership –    Business formation, Corporation, Partnership, etc.

 

                                    Bio or Resume of owner and partners, if any.

 

Services -                    What will you offer?

 

                                    List all services you will provide and products you will carry.

 

 

Target Market -           Who are the potential customers you wish to attract?

 

Describe your “ideal” customer. 

 

Upper income, customer profile, geographic area, etc.

 

Include charts/graphs

 

 

Competition -              Who will compete with you? 

 

List local and regional competitors that you are aware of and

their location (towns). 

 

List their strengths and weaknesses, if known.

 

Competitive

Advantage -    What makes you better than the competition listed above?

                                   

What will you do that they don’t do?

                                               

How will you do it better?

                                   

Why should I come to your business vs. someone else’s?

 

Include charts/graphs

 

 

 

Sales Forecast -         Try to determine the volume of revenue the business will do monthly

and whether there will be cycles.  (Higher months vs. lower months) Peak periods.

 

Try to forecast the average number of customers per day and the average sale for that visit.

 

What do you expect the daily revenue to be? 

(6 day week, 7 day week, holidays.)

 

Try to forecast the revenue from sales of other items, if any, that you would expect to see each month.

 

List misc. items that will be sold in the business and their average monthly expected revenues.

 

Include charts/graphs

 

 

Management –             Who and How will you operate the business?  Management style,

Employees, etc.

 

                                    What is your management style?  Participative, directive, etc. 

 

What are the important operational issues of running and owning the business?

 

Personnel -                 How many employees will you have?  What will be their duties and job descriptions?

 

 

Start-up Funding -       List all the items with approximate costs that will be needed to start the business. (Number of computers, chairs, desks, other equipment, etc.)

 

                        List all costs for improving the space. (lease improvements)

 

                        List any other miscellaneous start-up costs.

 

Include charts/graphs

 

 

Budgets -                    Try to list all the monthly cost items. 

 

(Salaries, rent, utilities, phone, inventory, etc.) This doesn’t need to be exact but approximate.  It will change and adjust constantly but we need a starting place.

 

Include charts/graphs

 

 

Miscellaneous -           List anything else that is specific to the business that was not asked above.