The assignment requires that choose a firm, apply the 4 methods, and then analyze them.

Assignment: Locate two firms, companies, industries, institutions, etc., and deconstruct how they use four commercial techniques. Basically, you should compare and contrast how they apply and use four advertising techniques.

            Advertising and Commercial Techniques: 

The following links contain some of the modern techniques and application samples:

The Top Five Advertising Techniques: 

It’s All about the Technique: 

Advertising Techniques – 13 Most Common Techniques Used by the Advertisers: 

Advertising Techniques and Tactics to Use in 2018: 

Persuasive Techniques in Advertising

Rubric: State the two companies you plan to compare & contrast in terms of the given assignment. Include the four commercial methods you will discuss. Write a brief description of each area. The proposal should contain the following:

(1) An introduction (include a thesis statement, the two entities, & the four techniques)

(2) The objective/purpose/aim of your paper

(3) A statement and explanation of the four techniques and applications you chose

(4) Analysis: Compare and Contrast

—Technique A

–Technique B

–Technique C

–Technique D 

(5) Conclusion

(6) References

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