After carefully reading the companion article (Dont Buy the Wrong Marketing Tech), and after carefully reviewing the Weekly Think Video with Seth Godin (How to Get Your Ideas to Spread); provide an executive briefing to the firms senior management of the following:

a.      The importance to the firms marketing effort of being remarkable,

b.     The impact of data hoarding and the shiny new object syndrome, and

c.      Recommend a framework that could provide higher-quality results and would enhance the remarkability of the firms marketing efforts.

There are several briefing note templates available online.  While I do not advocate for any particular template, it is reasonable to suggest that each (in its own way) is based on the following format:

1.     A summary of the major points of interest or concepts.

2.     The benefits or value to the firm/brand of understanding each point of interest or concept.

3.     A specific actionable recommendation or conclusion/take away.

The term briefly (or brief) suggests about 500 words per response.

References Cited: [use APA style and cite/reference all material used in support of responses provided]