For the purpose of this discussion, please leave politics in the parking lot.
Just think about the marketing aspects.
Just think about the marketing aspects.
In both of President Obama’s campaigns (2008 and 2012) he made unprecedented use of grassroots channels to generate support, encourage voter turnout and raise funds with savvy use of the Internet to support his campaigns. He was the first presidential candidate to extensively use the Internet for campaign purposes. The Internet and social media for campaigning became mainstream in the 2016 elections.
There is a great deal of material written about this subject. Research this topic and find an article that describes what was done during the 2008, 2012 or 2016 campaigns, and what was accomplished. Please avoid blogs and commentaries unless they are from well-known sources, such as the NY Times, WSJ, Time Magazine, etc. (in other words, do not use sources of "alternative facts").
The below discussion is about marketing, not politics!
Discussion Board Question (200+ words) – from what you now know about Web 2.0, depending upon which year you are discussing:
- What did then Obama do right, why was it right, and what audience was targeted by those items? Is there anything that he could have done better, or didn’t do well at all?
- OR
- What did Trump do right, why was it right, and what audience was targeted by those items? Is there anything that he could have done better, or didn’t do well at all
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