Read Emirates Airlines.  Each student must prepare and upload written answers (2-3 pages) for the following: questions:

1.Discuss Emirates strategy & performance.  
2.What is Dubais role in Emirates success?

3.  What are the strengths of Emirates Dubai-based hub-and-spoke model?   What are the weaknesses? 

4.What is Emirates competitive advantage and how has it evolved over time?    

5.Is their strategy sustainable? Why or why not?



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