• You should use a minimum of ten sources which should all be cited within the text of the report and referenced in a List of References.  Reference all ideas, quotes, and information which you obtain from books, articles and the Internet using APA style. Direct quotes can only be up to a limit of 10% of your assignment and should be placed in quote marks.  If you do not appropriately reference ideas, quotes and information taken from published sources, it may be considered plagiarism (theft of ideas) and you may be awarded zero marks (0%) for the assignment.  Similarly, you should not plagiarise the work of another student; such action may result in both students receiving zero marks (0%) for the assignment.
• Assignments in excess (or short) of 10 percent of the word limit will be penalised by 10 percent of marks for every 10 percent of the excess (or shortage) of words.

AdditionalNotes:

• Structure your answers logically and clearly.
• Marks may also be deducted in each section if the writing is difficult to understand (e.g., spelling, grammar and punctuation errors). 

• TurnItIn will be used to check for copying or plagiarism.  Students with a similarity index of more than 10% may be referred to AIS Student Disciplinary Committee. Students can consult the lecturer if they are unsure how to cite sources in the main body of the report or in the reference list.
• Consult with your lecturer if you are unsure of any of the instructions given in this assignment.

Thisassignment has two tasks:

Thereport should be approximately 2,500 words in length (excluding thereference list).

Task 1:

Discuss and evaluate the importanceof visitor and customer orientation in tourism and hospitality businesses.

Task 2:

Identify and evaluate the drivers ofcustomer satisfaction in hospitality and tourism.

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