Rhetorical Analysis

For this assignment your task is to compose two texts for two distinct audiences, using techniques that are tailored to those audiences. Your text or media does not have to be from the same company or individual, however, their subject matter must be similar. For example, you could look at an ad for children’s clothing from Target and Old Navy. 

The content of your text will revolve around your analysis of your chosen text or media. Your analysis should include the following elements:

  • Identify the Purpose of the texts.

  • Identify the Main Idea of the texts.

  • Identification of Ethos, Pathos, and Logos.

  • Discussion of the effects of each appeal in the context of the purpose identified. 

Essentially, a discussion of why the author is using any particular appeal to achieve the ultimate purpose of their writing project.

Your ultimate task is to communicate what action the author of your text is attempting to accomplish, particularly in the context that they are writing from within.



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