Imagine that you are launching a new business that is service-based (e.g., hair stylist, barber, business coach, etc.). This assignment requires the development of a service business idea along with a customer engagement strategy. By describing a service offering, identifying target audiences, and creating practical strategies for customer interaction and loyalty, you will explore key concepts in launching a service-based business. This exercise emphasizes the importance of customer engagement in sustaining business growth and long-term success.

Instructions:

Service Business Idea

Service Description:
Begin by briefly describing your service business. What type of service will you offer? Explain how it stands out from existing services in the market. What unique value does your service bring to the table?

Customer Pain Points:
Identify the key problem or need that your service addresses. How does your service alleviate a specific pain point or fulfill a particular need for customers? This section should explain why there is a demand for your service.

Customer Engagement Strategy

Engagement Strategies:
Describe at least two customer engagement strategies you will use to connect with your audience. Think about both online and offline tactics, such as customer service approaches, communication channels, or promotional campaigns. For example, would you implement loyalty programs, newsletters, social media interaction, or regular customer feedback surveys? Be specific in your approaches.

Building Customer Loyalty:
Discuss how you would keep customers coming back for more. What strategies can you use to foster long-term customer relationships and encourage repeat business? Will you provide special discounts, personalized follow-ups, or exclusive offers for return customers? Explain how these tactics will benefit the customer and, in turn, your business.

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