The sixth principle of finance is that reputation matters. The unethical behavior of corporate leaders has been well-documented and publicized in previous years. On the positive side, there are ethical leaders. In this discussion, describe the actions of an ethical corporate leader. Provide an example of a recent corporate leader who exhibits these qualities. Identify by name. Do not use your own company leader or a family member as an example. Further, identify the goal and functions of financial management. Then, appraise key elements of effective corporate governance and strategies for encouraging ethical behavior.

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