In this assignment, you will enhance your skills and knowledge of techniques in various communications to lead change, develop and maintain relationships, and address sources of conflict through effective communications tied to organizational goals and core visions. Through the development of a strategic communication plan, you will gain comprehensive, hands-on experience in evaluating and constructing communications that inform, persuade, and influence intended audiences in order to achieve strategic goals. Using the provided case study, you will identify conflicts that must be addressed from an organizational perspective. Additionally, you will make informed decisions regarding what actions to take, paying particular attention to the appropriateness of communications and media, as well as evaluating effectiveness.

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