Select a Fortune 500 company and complete the following part I of the strategic audit. The company must be a real and existing company (fictional companies are not accepted).
Current Situation
Current Performance: How did the corporation perform in the past year overall in terms of return on investment, market share, and profitability?
What are the corporation’s current mission, objectives, strategies, and policies?
Are they clearly stated, or are they merely implied from performance?
Mission: What business(es) is the corporation in? Why?
Are the current mission and objectives appropriate in light of the key strategic factors and problems?
Should the mission and objectives be changed? If so, how?
If they are changed, what will be the effects on the firm?
Objectives: What are the corporate, business, and functional objectives? Are they consistent with each other, and with the mission?
What strategy or mix of strategies is the corporation following? Are they consistent with each other, and with the mission?
What are the corporation’s policies? Are they consistent with each other, with the mission, objectives, and strategies?
Do the current mission, objectives, strategies, and policies reflect the corporation’s international operations, whether global or multi-domestic?