As a founding theory of organizational management, Fordism involved a technical revolution in which the very nature of work was transformed, going through what might be termed a process of rationalization — the application of rational principles to make work as efficient and productive as possible.

In your discussion, respond to the following:

Have you ever been a part of a Fordist organization?
If yes, did you like it? Why or why not?
If no, after reading about Fordism do you think you would like a Fordist organization? Why or why not?
Thinking about emotional labor, discuss your own experiences both giving and receiving emotional labor in service contexts.
What limitations, if any, should be placed on employers’ ability to use employees’ emotions as a way to sell their products and services?
Is the customer always right? Why or why not?

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