Share your initial thoughts on what the brand means to you. How do brands impact your spending decisions?

Choose one of your favourite brands from an industry such as e-commerce, automobiles, shopping, restaurants, technology, etc., to answer these questions. 

• When making a purchasing decision, is the brand important to you? What about the brand resonates with you?
• Determine whether your favorite brand has a stated       "brand promise." If so, what is it? If not, identify one from another company of your choice. Remember the brand promise is usually       different than a tagline or slogan.
• Do you have an emotional connection with the brand? If       so, can you describe it briefly? Consider factors such as trust, respect,       and other strong feelings.
• When considering a purchase, do you look first for your favorite brand? This may be considered top-of-mind awareness or the       first brand to come to mind. Provide an example of a brand that is on top       of your mind.