Choose a business (B2C or B2B) or nonprofit organization that could benefit from a social media campaign and develop a campaign outline.  Include the following elements: specific campaignobjectives, identification of the target audience, detailed description of the social media marketing activities, metrics to be used to judge campaign success, a timeline for the specific campaign,and a budget for direct costs incurred. Once you’ve completed your outline, also draft an introduction for your plan that explains why the social media initiative and a social media team areimportant and how it integrates into the overall marketing activities of the business.