Step 2: Apply product elements to make this product complete by thoroughly describing them.

Describe the type of product you selected and include product attributes like quality, features, benefits, style, and design.

Provide a proposed product line (depth) and product mix (the 4 P’s; width) for your good. See Exhibit 10.1 in the text. (ATTACHED)

 

Describe the elements of the product’s branding (i.e., brand name, sponsor, and brand strategy).

 

Provide a packaging plan and any warranty or copyright involved if applicable.

 

Step 3: Assume Prodserve’s new product you selected used a direct channel of distribution (i.e., producer sells directly to the consumer via their website) to sell their products to their customers. They are now considering using intermediaries like agents, wholesalers, and retailers to get their products to their customers.

 

Discuss at least two (2) different distribution models available for getting the product from the producer to the consumer.

 

Using scholarly research, explain the advantages and disadvantages of using intermediaries. Provide 2–3 direct quotes and/or paraphrases from your research, incorporating them into your paper where appropriate in support of your contentions using APA 7th edition in-text citation style. Make sure to add an additional reference page that includes a reference for each article you cited in current APA format.

 

Considering factors like your brand and target audience, explain what type of retailers would be the best match for your new product and why.

 

Provide at least one distribution model that would be most effective for the Proservice’s new product. Explain why it would be most effective.

 

 

Provide an original minimum 3-page paper or a minimum of 700 words to address steps 1–3, with additional title and reference pages using current APA format and citation style.

Competency Assessment Rubric

All competency criteria must be met to earn a B grade and pass this Course Outcome.

A predefined number of mastery criteria must be met to earn an A grade, indicating mastery of

the Course Outcome. See the CLA and Grade Criteria Chart below.

MT219M4-4 Criteria MET NOT YET

MET

Part 1: Product

Competency: Based on the selected scenario product

Applies product elements to make this product complete by

thoroughly describing the type of product selected and includes

product attributes like quality, features, benefits, style, and design.

 Provides a proposed product line (depth) and product mix (width)

for their chosen good.

Describes the elements of the product’s branding (i.e., brand

name, sponsor, and brand strategy).

Provides a packaging plan and any warranty or copyright involved

if applicable.

Mastery

Applies consistent branding elements to all of the product elements and

addresses labeling and environmental packaging concerns.

Part 2: Place

Competency:

Discusses three different distribution models available for getting

the product from the producer to the consumer.

Using scholarly research, explains the advantages and

disadvantages of using intermediaries. Provides 2–3 direct

quotes, and/or paraphrases from their research, incorporating

them into their paper where appropriate.

Considering factors like their brand and target audience, explains

what type of retailers would be the best match for their new

product and why.

Provides a distribution model for the scenario company that would

be most effective for the new product. Explains why it would be

most effective.

Mastery

MT219M4-4 Criteria MET NOT YET

MET

Describes details of two chosen distribution models in-depth from

manufacturer to exact placement on the shelf or online. Explains why.

Total Competency Criteria:

Total Mastery Criteria:

CRITERIA CLA

Score Grade Points

Meets all 8 competency criteria and 1 of mastery criteria 5 A 1000

Meets all 8 competency criteria and 0 of mastery criteria 4 B 850

Meets 6–7 competency criteria 3 Not Yet

Competent* 0

Meets 4–5 of competency criteria 2 Not Yet

Competent* 0

Meets 1–3 of competency criteria 1 Not Yet

Competent* 0

Meets 0 competency criteria 0 Not Yet

Competent* 0

No submission NA Not Yet

Competent* 0

*Not Yet Competent grades convert to an F at term end

*If work submitted for this competency assessment does not meet the minimum

submission requirements, it will be returned for revision without being scored. If the

work submitted does not meet the minimum submission requirements by the end of the

term you will receive a failing score.

Minimum Submission Requirements

Minimum Submission Requirements MET NOT YET

MET

The assessment response should be the required number of

pages as specified, in a Microsoft® Word® document, with

additional title and reference pages using current APA format.

Responds to all of the checklist items in a thorough and highly

organized, logical, and focused manner using Standard English

and demonstrate exceptional content, organization, style,

grammar, and mechanics.

The assessment response should comply with all instructions

provided.

The response should provide a clearly established and

sustained viewpoint and purpose.

Minimum Submission Requirements MET NOT YET

MET

The writing should be well ordered, logical, and unified, as well

as original and insightful.

Cites both in-text and reference list citations where appropriate

and references all sources using proper current APA citation

style.