Read Case #6 – “Determining  Data Quality Issues” then answer the following questions:  Page #110 Real People magazine is geared toward individuals and provides articles and advice on everything from car maintenance to family planning.

Take a look at the table in the case (below) as a sample of Real People’s customer data. Create a report detailing all the issues with the data, potential causes of the issues, and solutions the company can follow to correct the situation.

 


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