Assignment:

Read Case #7 – “Data Cleansing can you Do it?” then answer the following questions:  Page #123

This chapter is about making sure you have the right version of the truth. It discusses BI and how we have to deal with multiple variables od data and in some cases even hundreds of variables including such items as interest rates, weather conditions, and even gas prices. 

1. What is business intelligence and how can it help a company achieve success?

2. What is the difference between business intelligence and data?

3. How does ETL help transfer data in and out of the data warehouse?

4. Why would a business be data rich and information poor?

Your submission should be a Word document of at least 400 words, with proper grammar, spelling and punctuation, including APA formatted references and in-text citations. 

All case studies are found at the end of the chapter in your textbook.

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