Your assignment is to choose a company that will be introducing their new
CEO to the public via press conference. You will have to provide a
background about the individual and what their new duties will be. This will
be the information on which an article is written, so it should include
information about the company as well as about the individual themselves.
This should also be about 2-3 pages in total.
Typical sections of a backgrounder may include history of the organization,
event or topic at hand, applicable statistics or other data, the names,
descriptions and qualifications of important people within the organization,
direct statements about why the event or issue is applicable and worth
covering in today’s news cycle (and in general), geographical or population
data related to the issue, and a couple of emotive, interesting vignettes that
the journalist could use to create their story.

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