Write an essay (1-2 pages) to answer the following questions.
1. [Chapter 11] Brand ownership is central to brand management. Can you
describe your favorite private-label/store brand and manufacturer/national
brand? Comparison and contrast to delineate similarities and differences can
be a great idea to organize your essay.
2. [Chapter 12] Imagine you are an entrepreneur with an innovative product.
1) Apply diffusion of innovation framework to describe your target
customers characteristics and 2) develop your marketing plans for the target
group.
3. [Chapter 13] 1) Describe your favorite service in your daily life with service
blueprint framework and 2) provide a couple of suggestions for quality
improvement.