Goal: The goal is to explore the power of social media through marketing: how do “influencers” operate in social media?

Description:

Many companies use social media as a means to communicate with consumers. Additionally, companies are increasingly discovering the power of social media “influencers” to promote their brands and products.

Please watch the TED Talk from Rachel David, CEO of Hashtag Communications, an influencer marketing company.

TED: How Influencers Have Transformed Modern Marketing

https://www.ted.com/talks/rachel_david_how_influencers_have_transformed_modern_marketing

After reviewing the video, discuss your thoughts on the content. What surprised you? Do you think David is correct in her assertions? What does she mean when she calls social media marketing the “Wild West”?

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