Consider each of the below options, pick one and outline an idea for a campaign. This is just the idea (not the plan). Be sure to give enough detail so I can understand the campaign (worth 10-points). Then, come up with some tactics that you could use for paid, earned, owned and shared content (worth 10-points each – be sure to clearly label. Yes, you need examples of tactics for paid, tactics for owned, tactics for earned, and tactics for shared).

Then, explain why this is a unique campaign (10-points). After this, identify a news outlet (newspaper or news show) that you would pitch this campaign for them to cover and explain why this outlet (10-points). Discuss what newsworthy element(s) you would focus on in your pitch (10-points). Then, identify what social media you think would be the best to use for this campaign and explain why (10-points). Finally, how well-written this is will be worth 10-points. 

You work for (pick one – I made them all up):

• SDGs: They want a campaign with a new celebrity to help connect with a younger audience. 
• Louis Vuitton: They want a thank-you campaign because they were named America’s Favorite Designer Label because of their search popularity. 
• Humane Society: They want you to do a campaign to encourage adoption of older pets. 

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