prompt: The Milk Processor Education Program replaced the “Got Milk” tagline, which had been in place for 20 years. The “Milk Life” campaign was to help remind people of the nutritional benefits of milk.  

• If you were to create a bone health campaign, what would be the tagline?  
• Who would you choose to include in an ad to promote your tagline, and why?  

Discuss at least 3-5 ideas of how to promote the nutrients that are important for bone health to the public, especially growing children and adolescents.  

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