Read the Absolut Vodka case and answer the questions at the end.

Each student is expected to submit an individual written analysis of one case (Absolut Vodka). This analysis should be 1500-2000 words and should be submitted via Sakai “Assignments” by February 28. The case and questions for the write-up (at the end of the case) can be found in "assignments".

Submissions will be evaluated based on 1) application of marketing concepts 2) deep analysis of case data and information 3) use of additional research outside the case and 4) detailed recommendations based on analysis that reflects critical thinking. Please ensure that you supplement case information with additional research on the company/situation, as well as make specific references to concepts that you apply and illustrate through your analysis. Please also make sure that you provide complete citations for all your information sources at the end. While your analysis should be based on the time period of the case and the information pertaining to that time period, add an epilogue at the end updating it to today. Given that this assignment accounts for a significant portion of your final grade, you are expected to conduct a detailed and critical analysis, offer clear recommendations, backed with data and research. The focus should be on analysis and recommendations while minimizing a repeat of case data.