1) Describe a product you like that you belive more people should buy. As a marketer, how would you
reposition the product in the customers mind to increase it’s purchase? Outline your stragtegy and create a new tagline for this product.
2) Think about some of your friends and what you have discoved by visiting their homes. Do they buy
different thinks than you do? If so, why? How might a company distinguish you from them in terms of its
targeting?
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