Consider a product that you enjoy using. Explain how you would begin to research the market to sell this product in your area. What steps would you take?
You will read the following section of the Wikibook on Entrepreneurship: http://en.wikibooks.org/wiki/Getting_Started_as_an_Entrepreneur
On this site, you will read all of the following sections:
- Identifying Your Customers
- Evaluating the Market
- Reaching the Customer
- Start Spreading the News
- Show Me the Numbers
- The Competition
- Profile: Cleaning Up
- Profile: Marketing to the Poor
Next, read pages 1 – 3 at the following link on “The Ingredients of a Marketing Plan”: http://www.entrepreneur.com/article/43026-1
Then read “The Basics of Branding” at: http://www.entrepreneur.com/article/77408
And next read “Smart, Easy Ways to Find Customers”: http://www.entrepreneur.com/sales/findingprospects/article159542.html
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