Start by reading the following from Sprout Social: https://sproutsocial.com/insights/social-media-marketing-funnel/ (Links to an external site.)

Pick a product (real or fictional) and create a social media sales funnel. Describe how you would address each stage of the marketing funnel. Be sure to identify your target audience and on what platforms you would target. Include what types of content would you post and brand voice. Think about the customer journey through the funnel- how would you get them from the beginning stage (awareness) all the way to the bottom (advocacy)?

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