Positioning Statement

https://www.youtube.com/watch?v=lh79eGkDF4M

1. A new, upscale children’s clothing store in your town. Sizes from newborn to 18. They sell casual clothes, dress clothes, shoes, and accessories (think of it as a high end gymboree or children’s place type of store. You can call it whatever you wish.

2. A local coffee shop in your town is struggling. Selling coffee isn’t cutting it with Covid 19 because a Starbucks opened right down the street. It’s a cozy little place. They have all of the same amenities Starbucks offer. They have been around for over 50 years. Parking is much better and they have better hours. They don’t understand why all of the hospital workers aren’t patronizing them instead of Starbucks, especially since they are active in volunteering and donating back to them.

3. You’re creating a new app that will sell used merchandise (specifically a PSU) resell. Since the university has the largest alumni network in the world, it seems like this may be a great way to make some money. Instead of everyone looking on ebay or FB marketplace, you are going to have this app (similar to poshmark or letgo) that is exclusively PSU merchandise. 

 

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