Paper: Success/Failure Brand (Tyson Foods) is the company. 
Assignment will refer to the Module 5: Week 5 Learn item, Read: Signorelli: Chapters 15 18.
If you are interested in a visual representation of the parts of the Storybranding paradigm (which
can help you get a sense of how all the parts fit together) please see Chapter 15 (The Storybrief;
pp. 160 161) of the class text.
INSTRUCTIONS
Be sure you are familiar with the principles in our text. Use the text concepts LIBERALLY in
your paper. You are to assess our brand and whether or not this brand’s story is a success in
connecting with prospects. Why is it a success, or where does it fail?
Two full pages (going over by a bit is encouraged)
o Page count does not include: Cover Page, Abstract, or Reference Page
APA 7th edition
Four sources plus the organization website

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