Writing Assignment Evaluation
| Question | Criteria | Score | (Score) |
|---|---|---|---|
| 1 | Student used standard essay format: Introduction/Body/Conclusion. | 3 | Marginal |
| 2 | Student demonstrated an understanding of course content and key concepts, as discussed in the text. | 3 | Marginal |
| 3 | Student provided a clear and well-developed response to the question. | 3 | Marginal |
| 4 | Student was able to examine, assess, evaluate, and/or analyze course content and key concepts. | 3 | Marginal |
| 5 | Student demonstrated proper use of grammar, spelling, punctuation, citation style, etc. | 4 | Good |
Comment:
This essay does not reflect the information in the textbook. Please read the pages indicated (251-252) and resubmit the assignment. The textbook is the primary source of information for essays. Once you have incorporated information from the text, you may use additional sources to augment the information from the text. The majority of your response should be your own original writing based on what you have learned from the textbook. Please look at the evaluation sheet (2nd evaluation point), it states that the essay content is measured with what is in the textbook. The structure of an essay begins with the introduction which is the first paragraph, and it introduces the topic. It should include naming the main components of the answer. It should be at least 4 – 5 sentences. It tells the reader what the essay is about and mentions the main points. Then the body of the essay elaborates on each of the main points, and it is at least 3 or 4 paragraphs of at least 4 – 5 sentences. The last paragraph of an essay is the conclusion, and it is a summary of the main points of the answer. Before you write the conclusion, go back and read the question, then write the conclusion, summarizing the main points of the answer. It should be a full paragraph, usually 4 – 5 sentences. There is no new information in the conclusion. Textbook- A framework for marketing management 6th edition
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