IDEO Case Analysis

  • a. Describe IDEO’s innovation system, including its process, management style, organization, and culture. (Be sure to write at least one paragraph on each of the four.)
  • b. Pick out three areas of IDEO’s innovation system (the four elements above) and discuss WHY they make IDEO capable of leading change through innovation. (The three are not elements, just singular areas of them.) 
  • c. Take a position on what IDEO should do with Handspring and provide three reasons for that position. 
  • d. Offer a paragraph on how creative you are as an individual. (Creativity is an individual-level property, while innovation is essentially creativity as an organizational level.)

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