There will be a midterm response paper which will be five to six pages in length. In this paper you will identify a luxury fashion brand who is currently employing specific strategies and execution to market to a younger digital audience. In this paper you will:
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Provide an overview of the company’s business
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Describe the company’s strategy and execution
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Analyze the key elements of the program/campaign
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Provide an assessment of the efficacy of the initiative including identifying future potential efforts to amplify as well as potential downsides and risks
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