Having read Chapter 3, discuss Porters Five Forces model with reference to what you know about the restaurant business in New York City (or wherever you may be living).

Assess the impact of macro-environmental factors (general environmental trends in society) as it relates to big businesses (Walmart, Home Depot, McDonalds etc) replacing independent small businesses in the U.S.  What are the causes and effects of such trends.

Separately, read the mini case study at the end of Chapter 3 (page 67) entitled The Multi-Industry Battle for Digital Living Room Entertainment.  Answer the 1 of the 4 questions posed. (Please make sure to post which question is being answered.)

Note:  Technology, and its adoption (or lack thereof) moves at a very rapid pace.  Since the date of the textbooks publication, Google TV has not quite lived up to the hype.  You may wish substitute any Smart TV (Samsung, SONY, LG, etc ) in its place as you read and answer the questions posed.

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